campaign is to serve as a "reminder" to the citizens. all of us need to be told and reminded sometimes!
anyway, i tink students seems to be more polite. there's once when me & hubby were at novena and the escalator broke down and my hubby had to carry the pram (wif sleeping child) up the flight of stairs. and these 3 youngsters actually offered to help my hubby.
on the other hand, the working adults seems to be more selfish. not giving up seats to needy and worst even pretend to be sleeping when it's obvious tat they can just extend their little help to others.
Yes, agree with you, school boys are rather helpful. Hope it serves as a reminder for me to teach my boy to be a good citizen. Good education and upbringing comes from home.